Sentrel Australia Pty Ltd is a small, privately owned Australian company involved in the business of manufacturing a unique range of vertical cable balustrades and pool fencing. Founded in early 2007 by Brett Harrison, now Managing Director, it has grown steadily over the years to become a successful small business. "We attribute our success largely to the fact that we offer a beautiful, unique product ... and customer service is our highest priority".
Brett Harrison has an Industrial Design qualification, and has worked for over twenty five years in the industry building models and prototypes to help bring new ideas into reality. He has worked extensively with Architects and Designers – including 1 year with the New Parliament House Architects developing ideas & prototypes for the interior fit out – and several years in the film industry helping create models and special effects in movies including The Matrix, Star Wars, Moulin Rouge and Mission Impossible.
After leaving those industries and moving to the country, the challenge was to create a lifestyle independent of the city. Brett identified an opportunity in the building industry for a new tensioned-cable balustrade system to replace horizontal cable systems that were climbable and fundamentally unsafe. Making the first prototype of a Vertical Cable Balustrade in his father's shed, then creating a brochure by photo-shopping and repeating the image over an attractive background, he cold-called on the nearest building site and managed to sell the system immediately. Sentrel was born.
In the search for a manufacturer, Brett remembered someone telling him about an amazing factory nearby that was able to "put a log in one end and display a piece of fine furniture at the other'. Sure enough, this was true. Sentrel partnered with Bagowoodworks and together it has proved a winning combination. With the technical expertise and direction from owner, Jarrod Butlin, and with the devotion and incredible perfectionism of Jenette Harvey, Production Manager, Sentrel is able to confidently offer a consistently high quality product.
In 2010 Sentrel ran a competition to win $6,000 worth of balustrade or pool fencing. A hilarious entry from Jennifer Fair won the comp and she fell in love with everything about the product. As an experienced interior designer and sales representative Jen wanted to join the team. She brought fresh energy, sales skills and unfathomable enthusiasm to the table which gave the company a more professional, personable touch and helped Sentrel increase market share. Jen is now the front of Sentrel, and a much valued member of the company.